End of Jan Linders era

Another new consolidation creating considerable momentum in the supermarket landscape, especially in the southeastern part of the country.
Jan Linders’ choice to become a multifranchiser with Albert Heijn is a smart one.
Of course it is a shame that yet another regional formula, highly valued by consumers, is disappearing, but just as it turned out last year for the Deen formula in North Holland, it is also extremely complex for Jan Linders to remain future-proof in an extremely competitive market.
This is only possible with substantial investments and many stores.
In the chosen form, Jan Linders can continue to have strong points from their format (such as many regional products) and continue to add value to the local format in the market areas in the ‘Land van Jan Linders’.
A nice step for Albert Heijn to fill in the ‘blank spot’ in the southeast in a challenging way.
Albert Heijn adds over 1% to its national market share.
11 Jan Linders supermarkets will be divested.
That Albert Heijn really wanted this deal is evidenced by the ten supermarkets that will transfer from Albert Heijn to the new franchise company Jan Linders.
These include some very strong store locations, such as in Nijmegen and Rosmalen.
The ‘deal’ between Albert Heijn and Jan Linders has an impact on the strength of Superunie.
After Deen, another important player disappears from this purchasing organization.
In short, the ‘deal’ between Albert Heijn and Jan Linders again raises a lot of dust in a dynamic playing field where not a day is actually dull.
Dagblad De Gelderlander published an article and asked supermarket geographer Jeroen van der Weerd a number of questions about Jan Linders’ new role as Albert Heijn’s franchisee. Read the entire article in De Gelderlander here