Formula Index: the right formula in the right location?

Does the supermarket formula match customer needs in the market area?
Bureau van der Weerd can now answer this question for each market area on the basis of ‘hard’ data.
The index is based on the ‘match’ between the target group distribution (Whize) of households in a market area and the under- or over-representation of the target groups in a formula’s customer profile.
Does a formula score an index of > 100 in a market area?
Then it is a ‘sufficient match’.
The higher the index, the stronger the match. Read entire post